From idea to launched product, in five phases.
Every project follows the same shape — discover, scope, design, build, launch. The difference is what happens inside each phase: senior engineers, AI-assisted execution, weekly working demos.
One shape.
Repeatable, every time.
We do this every week. The process is boring on purpose — the interesting work happens inside it.
Discover
Day 160 minutes that decide whether we should even build this yet.
We sit with you and pressure-test the idea, the users, the constraints, and what success actually looks like. Sometimes that ends with a scope. Sometimes it ends with us telling you to validate first. Either way, you leave with clarity.
- Founder & stakeholder interviews
- Problem, users, and success metrics defined
- Constraints: budget, timeline, team, integrations
- Honest go / no-go recommendation
Scope
Day 2–3Fixed scope, fixed price — written in plain English.
We turn the discovery into a one-page scope: what ships, what doesn't, what it costs, when it lands. No SOW theater, no padded line items, no surprise change orders. You see the trade-offs before you sign.
- One-page scope: features, exclusions, success criteria
- Fixed price + fixed timeline (or we explain why not)
- Stack & architecture decisions documented
- Kickoff date and milestone calendar
Design
Week 1A system you can grow into — not a throwaway prototype.
Flows, screens, and a small design system. We design what we'll actually build, in the components we'll actually use. No 80-screen Figma file you'll never look at again.
- User flows and key screens in Figma
- Component-level design (the parts that scale)
- Brand tone, typography, color tokens
- Async review with one round of revisions
Build
Week 2–6AI-assisted execution. Senior code review. Weekly demos.
This is where the speed comes from. Senior engineers driving Cursor, Claude, and the modern toolchain — turning weeks of work into days. You see working software every Friday, in the real environment, deployed.
- AI-assisted scaffolding for boilerplate and integrations
- Hand-written, reviewed code for the parts that matter
- Production stack from day one: Next.js, Postgres, Vercel
- Weekly Friday demo of working software in staging
Launch
Week 6–8Live infrastructure, analytics, and the handoff you actually wanted.
We ship it, instrument it, and make sure you can run it. Source code, deploy keys, monitoring, runbook. If you have a team, we onboard them. If you don't, we stay on retainer.
- Production deploy with monitoring and alerting
- Analytics & event tracking wired in
- Source code + infra handed over
- Optional retainer for iteration and growth
How we work, written down.
Senior engineers, not junior teams
Every line of code is written or reviewed by an engineer with 8+ years of shipping experience.
AI as a force multiplier, not a substitute
We use AI to handle the boilerplate so senior judgment goes into the parts that actually matter.
Ship every Friday
Working software in staging, every week. If we can't demo it, we have a different problem to fix first.
Fixed scope, fixed price
You see the scope before you sign. Change orders are explicit, optional, and rare.
Yours to run
Source code, deploy keys, infra — handed over. No vendor lock, no per-seat fees on the work you paid us to build.
Honest about what to skip
We'll tell you the features that shouldn't make MVP, the integrations not worth it yet, the redesigns to defer.
What a week looks like.
We run a tight, predictable rhythm. You always know what's shipping this week, what blocked last week, and what's up next.
- MonPlanAsync plan posted. What ships this week, what doesn't.
- Tue–ThuBuildHeads-down build. Async questions in Slack, no standups.
- FriDemoWorking software in staging. 20-min walkthrough on Loom + live call.
- Fri PMDecideTrade-offs surfaced, next week scoped.
60 minutes. Honest answer.
Book a discovery call. We'll either scope your project on the spot, or tell you what to validate before you spend a dollar.